Meet our West End team below.....

Elizabeth Schwartz

Owner

Stylist,Waxing,Extensions

503.619.6928

Insta: eschwartzhair

Elizabeth has 23 years experience in the beauty industry. She specializes in haircuts for men,women,and children,fades,curly hair,fashion colors,free hand balayage/ highlights,color corrections,weddings,waxing & helping each client find their hair identity.Elizabeth loves everything about this industry.Owning a salon is about creating a place where the staff can let their creativity grow and keep their passion in this industry alive.She enjoys spending time with family and friends, singing, boating, camping, and dancing.Elizabeth handles her own bookings so please contact her directly.

Kelsey Knowles

Salon manager

Stylist,Waxing

541.786.1324

Insta: soul.on.fire27

Kelsey has been licensed in the beauty industry for 12 years. She specializes in all shades of reds and coppers and has extensive experience with vivid tones, blonding, perming, and more.  She also offers facial waxing. Kelsey loves to give her clients an individualized experience at Identity and wants them to leave feeling rejuvenated and happy with their hair and image. Kelsey is also a mom of one, an avid gym goer, and loves the sunshine and summertime.

Beckie Self

Salon Manager

Stylist

503.960.1536

Insta: styled_by_beck_pdx

Hello my name is Beckie & I cannot wait to have you in my chair so I can pamper you!
I LOVE doing color and highlights,extensions,long layers (working with long hair in general).
I’m crazy good with braids & Enjoy doing formal hairstyles. 
I’m not afraid to work with kids
I love doing olaplex and deep conditioning treatments. 
I am currently certified to do lashes.

In my personal life - 
I’m an avid bike rider,I love various arts and crafts and have an Etsy site where I sell books  that I fold.
100% Libra ♎️ 
I was born and raised in Portland,Oregon
I was voted class clown in high school, have a degree in psychology & I’m a crazy cat lady! 

Sarah Johnston

Stylist

971.241.2499

Sarah has been a stylist for 8 years now.She specializes in highlights, baby lights, balayage, blonding and blowouts. Going to classes, learning new techniques and keeping up on the latest trends is important to her. Sarah is passionate about her job because she gets to make every person that sits in her chair feel great about themselves. She loves meeting new people and how everyone has a different story, wants a different look, and she is excited to help them accomplish it.

Brandy Johnston

Stylist,Waxing

971.241.1740

Brandy has been a stylist for 10 years. She specializes in balayage, highlighting and over all natural blonding. Women and mens haircuts. Being in the beauty industry is her passion, but her life mission is to make every client that sits in her chair feel confident and beautiful! Evolving as an artist and learning new skills and techniques is extremely important to Brandy, she continues to educate her self and grow daily. In her free time she enjoys being a mother to her 3 sons, camping, reading and spending time with her family and friends.

Julie Kirkaldie

Stylist,Waxing

503.807.4741

Julie has a fun spirit and a bubbly personality! She has been working in the beauty industry for over 14 years. Currently Julie is not accepting new clients/referrals only.

Renee Schultz
Stylist,Waxing,Extension

503.332.1947

insta: styled_by_renee

Renee is a creative, patient, and loyal stylist who believes that each guest who sits in her chair is their own unique canvas. She enjoys working with different textures, patterns, and shapes to create custom looks. With Renee's spirit animal being a mother hen, it is easy to identify her nurturing dispostion in the deep relationships that she forages with her guests. As Renee builds a beautiful life for her and her young daughter, she splits her time between the salon and her company, Beauty and the Beats, which provides beauty, DJ, and photography services for special events.

Alicia Calligan
Stylist

971.230.8298

Alicia has been a hairstylist for 12 years. She specializes in adding natural dimensions, balayage, highlights, and haircuts for both women and men. She enjoys continuing her education and learning new tricks of the trade. Alicia loves what she does for a living and wants to make each client feel special and important.

Amie Woody
Stylist,Waxing,Make up

503.748.9658

Amie has 7 years of experience in the beauty industry.  She specializes in haircuts, color, up-dos, makeup, and full body waxing. Amie enjoys hiking, camping, reading, and playing with her daughter.

April Ozuna
Stylist,waxing

971.985.6234

From a very young age,April has had an interest in the world of hair.

After a few years of being in the industry,she was surprised on how little there was on the market for those that have/had sensitive scalps & scalp conditions.

Now out on her own,April uses a low toxic color line O&M and low ingredient styling products Authentic Beauty Concepts. These help those that cannot use traditional color & products,achieve the hair of their dreams.